Media Reach & Performance
We don’t just talk reach — we prove it. BookAurora’s social ecosystem reaches millions of travelers every month across Facebook, Instagram and Threads. Below is a recent 28-day snapshot from our main channel, Aurora Borealis Observatory (ABO).
Complete Social Media Ecosystem
VERIFIED REACH 12.5M+ Combined audience across Facebook, Instagram & ThreadsTotal social audience across all owned channels (Facebook, Instagram & Threads). Performance figures above represent ABO channels only.
All channels are owned and operated by BookAurora. Audience totals are unique across platforms.
Real Results From Our Channels
Here’s a look at what our channels actually deliver — real, verified data from our Facebook and Instagram analytics. We believe transparency builds trust — and these results show how BookAurora reaches millions of travelers every month through authentic, organic growth.
All metrics shown are native platform analytics from the last 28 days ABO CHANNELS ONLY (@NORGE NOT INCLUDED).
Recent Viral Example — Facebook Reels Performance
This Facebook Reels video went viral within two days, reaching nearly one million unique users without any paid promotion.
The post generated 76 000 interactions and over 3 000 new followers, showing the strong viral reach and engagement power of BookAurora’s social ecosystem.
Facebook (ABO) – (28 DAYS)
Almost 47 million views and 2.5 million interactions.
Instagram (ABO) – (28 DAYS)
Almost 7 million views and 418,800 interactions
Grow Your Northern Lights Business with BookAurora
Are you a tour operator, activity provider, hotel, DMO or tourism board looking to attract more international travelers?
BookAurora is your dedicated platform for reaching people who dream of seeing the aurora borealis. Whether you offer guided experiences, accommodation, transport, or destination marketing, we provide several ways to help your business grow in this niche market.
Below you’ll find different ways to work with us — from basic business listings to premium visibility and campaign support. Pick the one that suits you, or explore them all.
Why this matters for partners
Consistent, large-scale organic reach that converts to site visits and bookings.
Access to viral-proven content (reels + stories), optimized for travel audiences.
Data-led campaign planning: best posting windows, formats, and narrative angles.
Trademark-backed brand (Aurora Borealis Observatory®) and verified presence across Meta.
Our Credibility & Media Assets
We combine a protected global brand with one of the world’s largest real-time Northern Lights video archives — giving partners trusted visibility and premium content for campaigns.
Aurora Borealis Observatory® is a registered trademark (Reg. No. 303032), owned by North-Star Invest AS and protected under Norwegian and international law.
Thousands of real-time aurora clips filmed across the Arctic over more than a decade — available for media licensing, destination campaigns and partner content.
Not sure where to start? Email us at partner@bookaurora.com.
Aurora Borealis Observatory® is a registered trademark of North-Star Invest AS.